God, don't you hate this feeling....
You're looking at your screen, with that complete blank page in front of you, and that overwhelming dread seeps in.
That 'oh god, here I go again...', and you shudder knowing the amount of time you will be sat at that computer screen.
So here's our guidance, as writers ourselves, of how to bloom and glow, as a content writer.
Written by Claudia Lee | Founder of Nexus Gecko
Budding with Potential
Every great piece of writing starts with a tiny spark—an idea.
So where do you get the ideas. Research.
Study search trends, look at what customers or clients are asking to know more about, or perhaps what you wuld have wanted to know at one point.
Delve into that research and merge it with your own unique insights.
It's like planting a delicate seed. Build something with potential, something that will intrugie others, and get it ready to be put it in a solid foundation, so it can grow.
Our Top 5 Favorite Tools
Google Trends: Look up what is trending now, and when thing's spike yearly.
Google Ads (Keywords Section): If you have a Google Ads account, go to the keyword planner, and search different search terms related to your niche. Find them, look for volume and popularity, and note them down.
Answerthepublic.com - Is a fabulous site, for SEO and article research. Look at what your audience are actually asking.
Your own clients and customers: Ask them what they want to see, or know more about. Do polls and surveys amongst your marketing, and social medias.
Look at Google itself: Search a question in relation to your niche, and see what pops up in the suggested.
Once you've typed in your search...
Show Off What You Know
Remember crucially, your job, is to intruige, educate and entertain.
Your writing should shine with the light of your knowledge, your passion and your product or service.
It's not just about flaunting what you know, but rather about using your understanding, to help others build theres. Be persuasive, be informative, be intruiging and be helpful.
If the aim is to highlight a product, stick to that.
If the aim is to educate them on a certain point, then make sure to do that.
Often, take the path of least resistance. Build articles in a way that guide the reader down, don't over complicate things.
How to Not Dry Out of Ideas
The biggest fear of any writer, like I spoke about, at the beginning, is that feeling of blankness.
The tumbleweed rolls in. The wind whistles through you're ears...
No ideas are home, are they?
Well here's what you do.
Keep a journal of any thoughts or ideas, that come in.
Use those research tools up top, for how to find commonly searched ideas.
Plan out the titles of your articles. The titles come first. The same way YouTubers, build their video ideas around the thumbnail, do the same with your articles.
So there we have it.
Take it step by step, keep a clear plan, and make sure to stick at it.
The more you write, the easier it gets. There's no such thing as a shortage of ideas.
