Never be caught short, when it comes to long-form content. When trying to rank in search engines, the key is to include EVERYTHING, that needs to be included.
You don't have to capture attention fast. It's not TikTok.
You have to capture attention with depth.
Written by Claudia Lee | Founder of Nexus Gecko
So, squeeze every drop of it...
Really delve into ideas, and build answers to questions people really want to know.
You want to know how to write perfect long-form content, right?
Well... let us show you.
How To Write Articles...? Organise
Make sure to segment everything in a way that's easy to read and understand.
The average human attention span... 7 seconds.
The way you crack long form content, like you see us do here, is find the perfect balance between headlines, and surface level information, and provide depth and guidance.
You have to realise, people don't want to spend as much time on your work as you did writing the damn thing.
So...
Use images: Add color and use visuals to draw the eye, like gifs and other pieces of artwork and video.
Give clear bold headlines: Let the reader know how far along they are.
Provide information, simply: Just like this. Bullet points, numbers, graphs and infographics. Make it simple. Make it easy.
You can always have long paragraphs as well in your 5000+ word article.
But this isn't Anna Karenina.
No need to be a novelist. Ok?
Make Them Burst With Excitement...
Well, it's an article, so it's not going to feel like Christmas morning. But get as close to it as you can.
Keep it juicy. Make it humorous, shocking or intriguing.
It must be memorable, and useful. Both of those together. That's how you get people to re-read and come back to you, (just like you will).
Take Them To More Than One Page
You can fit everything in one place...
It you want to not spill over, build other articles to send people to, so you don't overwhelm them. Tackle what you feel you can, then direct them elsewhere.
If you want to delve into a topic further, write another article, and send them to a new tab.
It will allow their focus to stay with you, if they are disinterested.
And allow their focus to go there instead, if that's really what their heart wants to know.
Consider it more of a filtering system, sectioning the readers interest off into other areas.
Personalize Your Article
Show your style. Add some flair.
Build something that you would read, and be intrigued by on other levels.
In the growing age of AI, the truth is, you have to stay as human as possible.
Our work on this magazine, as well as the work for our clients, is all written by the humans on our team. You have to add something the machine doesn't...
Character.
It is so crucial to build a personality behind your work, and the easiest way to show that is just to write how you talk. To your family, friends and colleagues.
Show off. Essentially.
So what next?
Well me sure to save this for later, so you can take your writing to the next level.
And also, if you would like an audit with us, you can look here and check out how we could do all this, for you.
We will provide you with an entire year of content, in just the next 30 days.
That's SEO and social media content, all perfectly written for you, and your business, in just one month.
